Re-Branding

When I first branded Found Within Photography, I was so proud to have created my logo out of an image captured of me. It honestly began as a mistake because of a slip of a finger when I used a keyboard command which inverted my image. The image was so intriguing that I kept playing around with the exposure and created this image:

FoundWithin Photography’s very first logo.

An inverted and overexposed image captured of me capturing an image of my wedding partner in crime. Image taken by my shadow photographer, GeorgeAnn, during a wedding reception.

I thought this was the most incredible logo for twelve years! When I finally got the courage to pick up my camera and bring Found Within Photography back to life, I caught a few whispers in the wind that my logo was not easy to read. Grant it, I had an overlay of text that was in a very fancy font that I would have to agree was slightly hard to read. But, nonetheless, it was apparent that this logo just was not going to be best moving forward.

So, in February of 2025, I played around with a few graphic options available on VistaPrint and found this elegant piece:

Beginning February 2025, Found Within Photography’s new brand logo.

It may not be my first logo, which is probably why I haven’t fell head over heels with it yet, but it represents the elegance I strive to maintain in my photography. Rebranding is never easy. I just hope the change will be positive.